Approach Media is a professional exhibition stall design agency helping Indian brands exhibit at trade fairs across China. From 3D stand concepts and fabrication to branding, installation and dismantling — at the China Import and Export Fair Complex, NECC Shanghai, SNIEC and major Chinese exhibition venues.
Across China
01 — On the floor
China is the world's largest trade fair market and a critical destination for Indian companies seeking to access Chinese buyers, manufacturing partners and Asian distribution channels. The Canton Fair alone attracts 200,000+ buyers per session — a scale that demands a booth designed to compete.
We help Indian exhibitors navigate Chinese trade fair complexity — building stands that meet Chinese venue regulations, communicate clearly to Chinese buyers and reflect the international brand standards needed to stand out on the Chinese trade floor.
Structures built to NECC, SNIEC, Canton Fair Complex and Chinese venue regulations — including fire codes, electrical specs and organiser-specific rules.
Chinese buyers evaluate booth quality as a proxy for company credibility. We build stands with the fit and finish needed to project brand authority in China.
Chinese and English fascia, panels and branding — designed for Chinese domestic buyers and the international visitor base at major Chinese fairs.
Canton Fair attracts tens of thousands of buyers daily. We engineer product display, visitor flow and brand visibility for high-density exhibition environments.
Chinese buyers prefer to see, touch and test. We design product demonstration areas, sample display zones and test counters into booth layouts.
We plan fabrication, logistics and customs clearance timelines for India-to-China exhibition shipments and material import requirements.
02 — What we do
One coordinated team across design, fabrication, branding, logistics, install and dismantling — fewer gaps, faster movement.
Layouts planned around your booth size, open sides, product category, target visitors, brand and exhibition goals.
Review a detailed 3D visual of the structure, branding, lighting and visitor movement before fabrication.
Custom-built booths, modular stands, shell-scheme upgrades, display walls, counters, meeting rooms and backlit graphics.
Fascia branding, wall graphics, product panels, backdrops, signage and LED-ready artwork — strong in competitive halls.
One coordinated team from brief to dismantling — concept, design, production, logistics, installation and removal.
Faster, budget-efficient modular and rental formats that maintain a premium brand presentation.
Remote design approvals, scope management, local fabrication coordination, on-site setup and dismantling.
03 — Venue expertise
Each venue has its own build-up schedules, technical specs, access rules, electrical provisions and dismantling timelines. We plan with those requirements baked in.
The world's oldest and largest trade fair — Canton Fair attracts over 200,000 buyers per session from 220 countries. Held twice yearly (April and October), it covers consumer goods, electronics, machinery, building materials and more.
China's largest single-building exhibition venue — hosting CIIE (China International Import Expo), CHINAPLAS, China International Import Expo and major Shanghai trade fairs. Connected directly to the Hongqiao transport hub.
Shanghai's second major venue hosting Auto Shanghai (alternating), CPhI China (pharma), China Coat (coatings), Propak China, Foodtech China and machinery and chemical industry events.
Beijing's premier exhibition and congress venue — hosting the China International Fair for Trade in Services (CIFTIS), Forum on China-Africa Cooperation events and government-aligned trade exhibitions.
One of the world's largest single-site exhibition venues — hosting the China Hi-Tech Fair (CHTF), Shenzhen International Furniture Exhibition and major tech and manufacturing industry shows.
Western China's gateway exhibition venue — hosting Chengdu International Auto Show, West China International Fair and events serving the fast-growing consumer and manufacturing markets of Sichuan province.
04 — Upcoming shows
A selection of upcoming trade shows where your brand can exhibit. Plan early for the best stand allocation.
NECC Shanghai
Canton Fair Complex
SNIEC Shanghai
NECC Shanghai
SNIEC Shanghai
SNIEC Shanghai
CNCC Beijing
Shenzhen World Centre
Chengdu Century City
Canton Fair Complex
NECC Shanghai
SNIEC Shanghai
SNIEC Shanghai
05 — Sectors
Wide-appeal trade display stands for consumer goods, electronics and manufacturing exporters at Canton Fair — the world's largest trade event.
Brand-forward stands for auto-parts manufacturers, EV component suppliers and automotive technology companies at Auto Shanghai.
Product-display stands for plastics, rubber and chemical companies at CHINAPLAS — Asia's largest plastics trade fair.
Professional stands for API manufacturers, drug companies and healthcare brands at CPhI China Shanghai.
Innovation-forward booths for IT, electronics and hardware brands at China Hi-Tech Fair and tech industry events.
Functional product-display stands for food machinery, packaging technology and ingredient companies at Propak China.
Premium-finish stands for cosmetics, skincare and personal care brands at China Beauty Expo Shanghai.
Technical exhibition stands for coatings, paint and surface treatment companies at China Coat Shanghai.
06 — Why us
Practical booth layouts, transparent scope, and a single accountable team — across 14+ countries.
We've helped Indian brands exhibit across Europe, the Gulf, Asia and Africa — we understand the complexity of exhibiting abroad.
Every booth is designed around your objective, audience, products and international brand positioning.
Design approvals, 3D concepts and production planning fully managed remotely until on-site execution.
We design for real exhibition use — visitor flow, product access, meeting areas and staff functionality.
Structure, materials, graphics, lighting, furniture, logistics and install — defined before production starts.
Exhibitors supported across India and 14+ countries, with time-zone and venue-aware coordination.
07 — How we work
Exhibition, venue, booth size, floor plan, open sides, brand guidelines, products, audience, references, budget and timeline.
Reception, product display, meeting areas, demo points, branding walls, storage and visitor movement corridors.
A 3D visual showing structure, counters, display, lighting, branding, graphics, furniture and visitor flow.
After concept approval — a clear scope of work and cost estimate so your team knows exactly what is included.
Booth elements and graphics produced to the approved design, material plan and schedule, with remote progress updates.
Shipped to the venue and installed by our execution team. Final QC before handover for show opening.
Post-show dismantling and removal as per venue and organiser instructions — full turnkey closure.
FAQ
Get started
Share your booth size, exhibition name, brand details and timeline. Our team will help you plan a custom exhibition stand with full execution support — from Guangzhou to Shanghai.
